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December 22nd, 2004

Blogs as a business model

I seem to be running this accidental series of entries across at least two of the Niche blogs right on blogs, a fact made even funnier as I am now looking at how blogs fit into an e-portfolio.

Today’s installment looks at Wayne Hurlbert’s post on the profitability of blogs. I’ll admit it, I’d like to see my blogs all get to a point where they can support themselves. If they happen to turn a modest profit in the process, then that’s fine, too. It was just interesting to read this article and see how he draws parallels between the maintenance of a blog and the maintenance of a small business at the end.

As someone working on her own small business, I can see why he’d say that. It’s so true. You put in a bit of effort every day on your blog, growing it to meet your vision and to attract your target audience. You tweak things here and there to draw a larger audience and convert them into regular readers. You try to give people the resources they need or want, whether it’s your own wisdom you’re sharing or someone else’s wisdom that you think your target audience would enjoy.

Raising a blog is a thoughtful process, and the decision to turn it into something profitable is a challenging one.

Posted by Rebecca as Weblogs at 3:46 PM EST

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December 20th, 2004

An interesting look at blogs’ role in communication

In continuation of my accidental blog series, I present this article  that looks at how blogs can impact your business’ communication style and capabilitities.

Found via Carnival of the Capitalists via Dane Carlson’s Business Opportunities Blog

Posted by Rebecca as Weblogs at 8:54 PM EST

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December 16th, 2004

Blogs as a matketing tool

Continuing my apparent series on blogs in the corporate world this week, today’s article looks at how corporate blogs allow companies to reach a larger audience than their website does and receive open, honest feedback from the public.

Found via Business Opportunities Blog

Posted by Rebecca as Weblogs at 7:25 AM EST

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December 13th, 2004

Blogs as a micro-business

This article is an interesting way to look at blogs. I think the parallels drawn are here are just fascinating. It’s so true, though. It is a rare blogger who doesn’t write with an audience in mind. I know that for my part, I have let my visitor logs dictate the directions my blogs have gone to a certain extent.

You grow a business in much the same way, starting small and then building up a customer base by fulfilling the needs your customers have.

Found via Carnival of the Capitalists through the Business Opportunities Weblog

Posted by Rebecca as Weblogs at 9:37 PM EST

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